Who we are
About Obomei
We are Obomei, a consulting partner for growing companies who want clarity instead of chaos.
Our story begins with Oboro (朧) — a Japanese word meaning hazy, misty, or unclear. It reflects the reality many growing companies face: goals become blurred, responsibilities overlap, and information gets lost in the fog of daily work.
But growth demands more than navigating haze. It requires clarity. That’s where Meikyō (明鏡) comes in — meaning clear mirror. It symbolizes transparency, alignment, and the ability to see things as they really are.
By moving from Oboro to Meikyo, we capture the journey we help our clients take: from uncertainty and scattered efforts, to clarity, structure, and focus. It’s not just a name — it’s the essence of what we do.
Empowering People to Thrive
About the Founder
Steven Verboom
The inspiration for Obomei came from a place of personal necessity. Facing my MSc thesis, I had a stark realization: without proper organization, months of complex work would end in failure. That moment of clarity led me to start writing daily task lists—a deceptively simple practice that would eventually evolve into my approach to organizational transformation.
My consulting career became a laboratory for systems thinking. Small notebooks gave way to bamboo scannable versions as I discovered digitalization could solve my growing stack of challenges. I built intricate folder structures, experimented with tracking systems, and learned that moving from project to project meant my work needed to become part of something larger than isolated information islands. During my time at a semiconductor manufacturer, I recognized that individual systems only create meaning when they integrate with organizational goals. I dove deep into platforms like Onenote, Obsidian, Notion, Jira, Monday, and Coda, iterating obsessively until I achieved seamless integration between personal and professional objectives.
Today, my personal and professional goals exist in one seamlessly integrated system that synchronizes with my calendar and mailbox, allowing me to focus on execution rather than orientation. This evolution from chaos to clarity isn't just my personal story—it's the foundation of how I help growing companies transform scattered information into sustainable momentum. Whether I'm on the squash court, exploring brewing chemistry, or facilitating organizational change, I approach everything with the same curiosity and systematic thinking that turned my MSc thesis fluster into Obomei's mission.
