About Obomei
We help organisations to move from haze to clarity in how they work.
Obomei comes from two Japanese words:
Oboro (朧) – hazy, misty, unclear. It describes what many teams recognise: blurred goals, overlapping responsibilities and information scattered across tools.
Meikyō (明鏡) – clear mirror. It stands for transparency, alignment and being able to see priorities, roles and progress as they really are.
Obomei is the shift from Oboro to Meikyō – from haze to clarity.
In practice, that means designing a simple way of working for your team: one shared workspace, a clear weekly rhythm and real ownership across the organisation.
I am Steven Verboom, the founder of Obomei.
The inspiration for Obomei came from a place of personal necessity. Facing my MSc thesis, I had a stark realization: without proper organization, months of complex work would end in failure. That moment led me to start writing daily task lists, a deceptively simple practice that evolved into my approach to organisational transformation.
My consulting career became a laboratory for systems thinking. As I moved from project to project, I learned that isolated information islands create chaos. During my time at a semiconductor manufacturer, I recognized the pattern: chaos emerges when three elements fall out of alignment: Information, Structure, and Communication.
I dove deep into platforms like Notion, Jira, and Coda, iterating until I achieved seamless integration between personal and professional objectives.
This evolution from chaos to clarity is now Obomei's mission: helping small companies turn chaos into clarity, so your people can thrive. I design systems where Information, Structure, and Communication work together. When those three elements are optimized, people can work in a flow state at peak productivity—without constant firefighting.
